Kuala Lumpur, 20 June 2025 – When innovation meets imagination, magic happens—and that’s exactly what we witnessed at the unveiling of the Art Basel in Basel (ABB) Collection by Samsung, now available on Samsung Art Store. As an editor at 1319 Media, I couldn’t be more excited to share this monumental moment that fuses global artistic brilliance with world-class display technology.
The ABB Collection marks the largest digital art collaboration to date between Samsung and Art Basel, delivering 38 carefully curated masterpieces straight into homes via Samsung Art TV. It’s not just a collection—it’s a celebration of global diversity, artistic innovation, and cultural storytelling at its finest.
From contemporary reimaginings of classical portraiture to vivid, utopian explorations of the future, the pieces showcased are both reflective and revolutionary. Artists like Roméo Mivekannin, Basim Magdy, and Zandile Tshabalala bring bold voices to the forefront, blending heritage, identity, and emotion into works that resonate far beyond the screen.
The beauty of this collection lies not just in its visuals, but in its cultural inclusivity. For the first time, the ABB Collection includes representation from an African-based gallery, expanding the narrative of contemporary art into territories often underrepresented in the digital sphere. It’s a bold step forward—and one that aligns deeply with 1319 Media’s own values of representation and storytelling.
Art Basel itself (held from June 19–22 at Messe Basel, Switzerland) served as the physical anchor to this digital expansion. Samsung’s ArtCube Lounge was a true standout—offering an immersive, hands-on experience that showed just how far TV technology has evolved. Visitors weren’t just looking at art—they were inside the art. With The Frame, MICRO LED, and Neo QLED 8K, Samsung blurred the line between display and gallery.
What struck me most at ArtCube was the emotional connectivity. Visitors could personalize and interact with moving art pieces, experience AI-enhanced resolution, and even sit in on panel talks where artists, curators, and tech experts shared their visions of the future. It was more than a showcase—it was a movement in progress.
This marks Samsung’s third collaboration with Art Basel—starting from Miami Beach (2024) to Hong Kong (2025), and now, Basel. What began as a digital experiment has grown into a full-fledged art experience that extends from prestigious fairs to people’s living rooms around the world. The fact that artworks from the Hong Kong edition ranked in the top 10 most-viewed on the Samsung Art Store speaks volumes about its global impact.
With over 3,500 pieces from 800+ artists, the Samsung Art Store continues to revolutionize how we experience and consume art. And now, with AI-driven personalization and deeper integration into Samsung’s 2025 TV lineup, your living space becomes your gallery—changing with the seasons, moods, or even your soul’s evolution.
This partnership between Samsung and Art Basel isn’t just about screens or pixels—it’s about possibility. It’s about how technology can democratize art, giving more people access to works they may never see in person. It also underscores the idea that storytelling is no longer confined to canvas or wall—but can now live dynamically in the heart of your home.
At 1319 Media, we celebrate this blend of art, innovation, and accessibility. The ABB Collection isn’t just Samsung’s milestone—it’s a cultural shift, one that invites us all to be curators of our own spaces and our own stories.
If you’re an art lover, a digital creative, or simply someone who values beauty and meaning—this is your sign to explore the Samsung Art Store and experience the ABB Collection for yourself.
