KUALA LUMPUR, 5 February 2026 — The future of home cooking took centre stage when Philips Domestic Appliances unveiled its newest innovation, the Philips Airfryer 5000 Series, at an exclusive media event in Kuala Lumpur. As invited media and content creators gathered to witness the launch, it quickly became clear that this was not just another kitchen appliance introduction. Philips presented a new way of cooking that blends convenience, health, and versatility into one powerful device.
Designed to transform everyday meals, the Philips Airfryer 5000 Series combines Steam, Airfry, and SteamFry functions in a single appliance, powered by Philips’ RapidAir™ technology. The result is food that turns out crispy on the outside while remaining juicy and moist on the inside. This thoughtful combination allows home cooks to prepare a wider variety of dishes, from healthier fried favourites to steamed meals that retain nutrients and flavour.
During the launch, Sue Ann, Commercial Director of Philips Domestic Appliances Malaysia, described the new airfryer as a game changer for modern kitchens. She highlighted how the appliance brings together steaming, air frying, and easy cleaning in one device while maintaining consistently delicious results through RapidAir technology. With the added steam functionality, dishes can achieve the ideal balance of crisp texture and moisture, delivering restaurant quality meals with minimal effort.
Guests at the event were treated to live cooking demonstrations and interactive tastings that showcased the appliance’s capabilities in action. Influencer content creator Shafique Cute demonstrated how the SteamFry function helps retain nutrients and improve food texture while preserving natural flavours. The hands on session allowed attendees to experience first hand how the appliance simplifies cooking while maintaining high quality results.
One of the most exciting segments of the programme was the lively SteamFry Showdown led by Chef Sarah Huang Benjamin. Guest teams took turns testing the airfryer’s features, creating dishes that highlighted the versatility of the appliance. The activity not only added energy to the event but also demonstrated how easily the Philips Airfryer 5000 Series adapts to different cooking styles, delivering consistent results every time.
With its 7.2 litre capacity, multiple cooking modes, and convenient Steam Clean function that uses steam to loosen grease for easier cleaning, the Philips Airfryer 5000 Series is designed with busy households in mind. For many Malaysian families, especially working parents juggling packed schedules, the appliance offers a practical solution to preparing healthier meals without compromising taste or time.
Representatives from Philips Domestic Appliances and Harvey Norman were also present at the launch, marking an important milestone in the evolution of modern home cooking. By combining innovative cooking technology with everyday convenience, the Philips Airfryer 5000 Series introduces a new chapter for kitchens looking to simplify meal preparation while elevating food quality.
