Putrajaya, 24 April 2025 – There’s a certain kind of magic that happens when practicality meets indulgence—and Daia just bottled it up in their latest innovation. As a busy mother, entrepreneur, and someone who juggles many hats in a day, I couldn’t pass up the opportunity to witness the launch of Daia 3-in-1 Softergent Lavender—an all-in-one solution that’s about to revolutionize how Malaysian households handle laundry.
Held at a stylish venue in Putrajaya, the launch event was graced by the ever-elegant Neelofa, who has now become the face of Daia’s range of products. Her presence wasn’t just star power—it was also a relatable nod to women and families everywhere who are looking for simplicity without compromising on quality.
With a graceful poise, Neelofa shared her own experience as a modern mum and entrepreneur. “Daia’s 3-in-1 Softergent Lavender has changed how I do laundry,” she shared during her heartfelt speech. “No more juggling between detergent, softener, and expensive perfumes. This one product handles everything—plus, it smells heavenly!”
What caught my attention immediately was the 2X Power Clean formula—a game-changer for anyone battling tough stains. From the kids’ muddy uniforms to food spills on delicate fabrics, Daia’s Smart ION Technology™ lifts and locks dirt away, preventing it from reattaching to your clothes. As someone who values both time and results, this feature alone got me hooked.
And let’s talk about the lavender fragrance—it’s not just floral, it’s luxurious. Unlike overpowering scents that fade or clash with fabric softeners, this scent lingers delicately on your laundry, giving your wardrobe a spa-like freshness. No additional perfumes needed. Yes, please!
It also offers 99.9% antibacterial protection, something I deeply appreciate especially when doing laundry for my children. Whether I’m drying clothes indoors during a rainy spell or packing them for travel, the peace of mind this brings is priceless.
Another highlight of the day was the meet-and-greet session with Neelofa, where she shared how this new product fits into her personal routine. I saw so many fans walk away feeling more confident in their choice of household care—because when someone as elegant and efficient as Neelofa endorses it, you know it’s something special.
Daia 3-in-1 Softergent Lavender is available in liquid and powder formats, offering flexibility to suit your laundry preferences. Retailing from RM11.90 to RM26.90 depending on size and format, it’s a small investment for a big boost in convenience.
What I took home from the event—besides the scent of lavender clinging to my goodie bag—was a renewed sense of appreciation for smart household solutions. In a world where we’re constantly multitasking, having one less thing to worry about means everything. With Daia, it’s not just about clean clothes—it’s about less clutter, more calm.
As the editor of 1319 Media, I’m always looking for brands that resonate with families, bring value, and uplift everyday routines. Daia’s newest innovation checks all the boxes—and then some. If you haven’t tried it yet, it’s time to add a little lavender luxury to your life.
Comments (8)
Riva Collins
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Riva Collins
It’s no secret that the digital industry is booming. From exciting startups to need ghor fore global and brands, companies are reaching out.
Riva Collins
It’s no secret that the digital industry is booming. From exciting startups to need ghor fore global and brands, companies are reaching out.
Riva Collins
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Obila Doe
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Obila Doe
There is absolutely no justification for an attack like this in our communities and we must all work together to bring those responsible to justice
Obila Doe
There is absolutely no justification for an attack like this in our communities and we must all work together to bring those responsible to justice
Obila Doe
There is absolutely no justification for an attack like this in our communities and we must all work together to bring those responsible to justice