Samsung Malaysia Unveils 2025 Bespoke AI Appliances — Elevating the Smart Home Experience

Kuala Lumpur, 17 April 2025 – In a significant stride toward the future of intelligent living, Samsung Malaysia Electronics proudly unveils its 2025 Bespoke AI Home Appliances — a next-generation line-up designed to enhance daily life with intuitive technology, elegant design, and powerful connectivity. The launch features three groundbreaking innovations: the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Laundry Top Load Washer, and Bespoke AI Jet Ultra Vacuum Cleaner — each packed with AI-driven functionalities to streamline, secure, and simplify
household tasks.

“At Samsung, we believe technology should adapt to people’s lives —not the other way around. Our new Bespoke AI appliances represent
that commitment by offering intelligent, integrated solutions for every home,” said Mr. Charles Kim, President of Samsung Malaysia
Electronics. “Through SmartThings connectivity, cutting-edge AI features, and robust Knox Security, we’re transforming ordinary
appliances into smart companions that elevate everyday routines with ease, convenience, and style.”

Revolutionizing kitchen design and food storage, the 2025 Bespoke AI Side-by-Side Refrigerator (594L) offers a minimalist
aesthetic paired with advanced AI smarts. Its highlight? A sleek 9-inch LCD AI Home screen that acts as the central command for
your connected home.

Via Bixby voice control and Multi-Device Experience (MDE), the fridge seamlessly integrates with Samsung smartphones, tablets,
TVs, and other appliances — so users can receive calls, stream music, or access recipes right from their fridge door.

Key Features:

• • SmartThings Food Management: Suggests recipes based on available ingredients and tracks expiry dates.

• • Auto Open Door: Sensors detect full hands and open the fridge with a gentle touch or voice command.

• • AI Energy Mode: Reduces power consumption by up to 10%, with real-time monitoring and smart suggestions to cut electricity
    bills.

• • UV Deodorizer + Filter: Ensures fresher, cleaner air circulation — maintaining food freshness longer.

It’s not just a refrigerator — it’s your kitchen assistant, wellness partner, and energy-saving hero, all in one beautifully designed
package.

With the new 13kg–21kg Bespoke AI™ Top-Load Washer, doing laundry is no longer a chore but a smooth, intelligent experience.
Samsung’s AI technology adapts every wash to fabric types, load sizes, and user behavior — delivering customized results every
time.

Core Innovations:

• • AI Wash: Detects load weight and material to auto-adjust water levels and wash intensity.

• • AI Energy Mode: Saves up to 20% energy on select cycles — helping families lower bills while staying eco-conscious.

• • AI VRT+™: Minimizes noise and vibration, even on upper floors or during nighttime washes.

Additional Highlights:

• • Ecobubble™ with BubbleStorm™ and Dual Storm™: Cleans 2.5x faster, uses 25% less energy and 13% less water, with up to
    20% better fabric care.

• • SmartThings App Integration: Monitor cycles, schedule washes, and receive alerts — all from your smartphone.

• • 20-Year Warranty on the Digital Inverter Motor: Long-lasting durability backed by Samsung’s reliability promise.

Whether you’re managing family laundry or washing delicate pieces, this AI washer makes it feel almost effortless.

Meet Samsung’s most powerful stick vacuum ever — the Bespoke AI Jet Ultra. With an impressive suction power of up to 400W, it
tackles dust, pet hair, and debris with unmatched precision. It’s powered by a HexaJet Motor, delivering optimized airflow and up
to 100 minutes of run time per charge (Min Mode).

Smart Features You’ll Love:

• • AI Cleaning Mode 2.0: Automatically adjusts suction based on surface and debris levels across six environments.

• • Brush Options: Choose from the Active Dual Brush or Slim LED Brush+ for targeted cleaning and battery optimization.

• • Multi-layered HEPA Filtration: Captures 99.999% of fine dust, improving indoor air quality for allergy-sensitive homes.

• • LCD Display + SmartThings: Check battery life, receive call alerts, and monitor device performance — all while cleaning.

From marble floors to carpets, every corner of your home stays spotless with less effort.

Samsung Knox: Next-Level Data Security at Home

The 2025 Bespoke AI appliances are backed by Samsung Knox — the same military-grade security trusted by businesses and
government agencies worldwide. With Knox Vault, sensitive data such as passwords are stored in a dedicated hardware chip,
isolated from the rest of the system.

To future-proof home security, Samsung introduces Post-Quantum Cryptography (PQC) and Knox Matrix Credential Sync on screen-
equipped appliances, ensuring protection even against next-gen quantum threats.

Combined with SmartThings Home Care, which provides diagnostics and remote support, your smart home is now smarter
and safer than ever.

Step into the future of connected living.
Explore the full 2025 Bespoke AI line-up at:
 www.samsung.com/my/home-appliances/bespoke-home

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. From televisions and smartphones to home appliances and beyond, Samsung leads the global market with groundbreaking innovation. With a vision to make life more convenient and meaningful, Samsung continues to redefine what’s possible for homes, businesses, and communities.